How to Make Sure Your Website Gets Found

You’ve launched your website. It looks good. You’re proud of it. But there’s just one problem—you’re not getting visitors. You search your business name on Google, and it’s nowhere in sight. Sound familiar?

Here’s the truth: A beautiful website won’t do much if people can’t find it. That’s why visibility is everything. If you want your website to work for you—bringing leads, clients, and sales—you need to make sure it’s showing up where it matters: in search results, on social media, and in front of your ideal audience.

So how do you make sure your website gets found? Let’s break it down.

Step 1: Start with SEO Basics

Search Engine Optimization (SEO) is the process of improving your website so it ranks higher on search engines like Google.

Here are the SEO essentials:

• Use the right keywords. Think like your customer. What would they type into Google to find your service? Use those terms in your page titles, headings, and content.
• Optimize your title tags and meta descriptions. These are what show up in search results. Keep them clear, relevant, and engaging.
• Use headings properly. Your main page heading should be an H1, and sub-topics should be H2s or H3s. This helps both Google and readers understand your content.
• Alt text for images. Every image on your site should have descriptive alt text. This boosts accessibility and helps search engines understand your visuals.
• Internal linking. Link to other pages on your site naturally. For example, if you talk about web design services, you can link to your Website Starter Pack.

Pro Tip: If SEO feels overwhelming, consider partnering with a service like SoftOrg, which builds SEO-optimized websites from day one.

Step 2: Create Valuable Content

Search engines love fresh, helpful content. One of the best ways to get found online is to consistently publish content that answers your audience’s questions.

Here’s how to do it well:

• Start a blog. Share tips, how-tos, industry trends, and answers to common questions. For example, “Top 10 Mistakes Small Businesses Make with DIY Website Builders” is a topic many business owners search for.
• Use semantic keywords. Don’t repeat the same phrase over and over. Instead, include related terms and natural variations to improve topical authority.
• Focus on clarity. Avoid jargon. Write in a conversational tone using easy words, just like we’re doing here.

Example: Let’s say you’re a fitness coach. A blog post titled “How to Choose the Best Workout Plan for Beginners” can bring targeted traffic straight to your site.

Over time, Google will start to recognize your site as a helpful resource, which improves your rankings and visibility.

Step 3: Make Your Site Mobile-Friendly

More than 60% of all web traffic comes from mobile devices. If your website isn’t optimized for phones and tablets, you’re losing visibility and trust.

What you should do:

• Use a responsive design. This means your site automatically adjusts to fit any screen size.
• Test your site on multiple devices. Don’t just check your desktop. Look at it on an iPhone, Android, tablet, and different browsers.
• Keep buttons clickable and content easy to read. If people can’t navigate your site on mobile, they’ll leave—and Google will notice.

At SoftOrg, we design every website to be mobile-first, meaning mobile usability is the priority, not an afterthought.

Step 4: Boost Page Speed

Slow websites frustrate users and damage your rankings. Google has said outright that page speed is a ranking factor.

How to speed things up:

• Compress your images.
• Minimize code and scripts.
• Use a reliable hosting provider.
• Avoid using too many third-party plugins.

You can test your site’s speed using Google PageSpeed Insights. A good goal is to keep load time under 2.5 seconds.

Fast-loading websites offer a better user experience—and that means visitors are more likely to stay, engage, and convert.

Step 5: Connect Your Site with Google Tools

If you want to be found on Google, help Google understand your site. Thankfully, they offer free tools to help.

Must-use tools:

• Google Search Console: Tells you how your site is performing in search, what keywords you rank for, and what errors to fix.
• Google Analytics: Tracks traffic, bounce rate, user behavior, and more. It’s a goldmine for improving performance.
• Google Business Profile: For local businesses, this is essential. It shows your business on Google Maps and improves local SEO.

Set these up as soon as your site goes live.

Step 6: Build Backlinks (The Right Way)

Backlinks are links from other websites pointing to your site. Google sees them as votes of confidence.

How to earn backlinks:

• Write guest posts on relevant blogs.
• Get listed in business directories.
• Share your expertise on forums and communities.
• Create share-worthy content like infographics or tutorials.

For example, a post titled “How to Make Sure Your Website Gets Found” that includes helpful stats and visuals has backlink potential.

Quality matters more than quantity. A few good backlinks from trusted sources will do more than dozens from sketchy sites.

Step 7: Promote Your Site on Social Media

Don’t wait for people to find you. Go to where they already hang out.

Here’s what you can do:

• Share your blog posts and page links on Facebook, LinkedIn, Instagram, and Twitter.
• Use hashtags and keywords in your social captions.
• Encourage sharing by offering value (tips, templates, free guides).

A consistent presence builds your brand, drives traffic, and boosts SEO indirectly through engagement and visibility.

Step 8: Keep Your Site Fresh and Updated

Google loves fresh content. Outdated pages and expired offers send the wrong signals.

Keep things current by:

• Updating old blog posts
• Refreshing your homepage copy
• Checking for broken links
• Adding new testimonials or case studies

You don’t have to change everything weekly, but a quarterly refresh keeps your site relevant and optimized.

Final Thoughts: Visibility Isn’t a One-Time Fix

Getting found online takes time, but it’s worth it. The more effort you put into optimizing your site, sharing valuable content, and building connections, the more visible your website becomes.

To recap, here’s how to make sure your website gets found:

1. Nail your SEO basics.
2. Publish helpful, keyword-rich content.
3. Make your site mobile-friendly.
4. Speed things up.
5. Use Google’s free tools.
6. Earn backlinks from trusted sources.
7. Promote on social media.
8. Keep your content fresh.

And if you’re ready to skip the trial and error, we can help. At SoftOrg, we create SEO-optimized, mobile-ready websites that are designed to perform from day one.