Bell Gardens is a growing city in Los Angeles County, and like many communities in Southern California, beauty and wellness services are in high demand.
Med spas offering aesthetic treatments such as Botox, laser facials, and skin rejuvenation face tough competition, not just from other med spas, but also from dermatologists, beauty clinics, and cosmetic surgery centers.
In a market like this, being visible online isn’t optional. When someone searches “med spa near me” or “Bell Gardens beauty clinic”, your business must appear in the Google Map Pack and on the first page of search results. That’s where local SEO for med spas comes in.
Background: About the Bell Gardens Med Spa
Our client, a full-service medical spa in Bell Gardens, offers popular aesthetic treatments including:
- Botox & dermal fillers
- Laser hair removal
- PRP microneedling
- Skin tightening treatments
- Chemical peels and facials
They had been serving the Bell Gardens community for years but struggled to attract new clients online. Most of their bookings came from word-of-mouth and repeat clients.
When we started working together, they weren’t ranking in the top 10 Google results for important terms like “Bell Gardens med spa” or “Botox near me”. Even worse, their competitors, some with fewer services were dominating local search.
The Challenges
Before diving into our strategy, here were the main challenges holding them back:
- Unverified Google Business Profile – Their GBP was incomplete and unverified.
- Inconsistent NAP Data – Their name, address, and phone number varied across directories.
- Few Online Reviews – They had fewer than 10 reviews, while competitors had 50+.
- No Local Keyword Strategy – Their website content was generic, with no geo-targeted terms like “Bell Gardens”.
- Weak On-Page SEO – Missing meta titles, duplicate content, and no service-area pages.
- No Local Citations – They weren’t listed on Yelp, Healthgrades, or beauty-specific directories.
- Slow, Non-Mobile Friendly Website – Many potential clients bounced before booking.
It was clear that without addressing these local search ranking factors, they would remain invisible online.
Step 1: Google Business Profile Optimization
The first and most critical step was fixing their Google Business Profile (GBP). A med spa’s GBP is its lifeline in local SEO, especially for Google Maps.
What We Did:
- Claimed and verified their GBP listing.
- Added all business details (hours, categories, services, treatments).
- Wrote a keyword-rich business description featuring “Bell Gardens med spa” and “aesthetic treatments in Bell Gardens”.
- Uploaded professional photos of the clinic, staff, and treatments.
- Enabled messaging and appointment booking.
- Published weekly updates with offers, events, and new treatments.
Within weeks, their profile impressions increased by 240%.
Step 2: Fixing NAP Consistency and Local Citations
Consistency builds trust with Google. Their name, address, and phone number (NAP) were inconsistent across directories, confusing search engines.
What We Did:
- Standardized their NAP across the website, GBP, Yelp, and directories.
- Built local citations on high-authority platforms: Yelp, Healthgrades, RealSelf, Yellow Pages, Bing Places, and industry directories.
- Submitted them to the Bell Gardens Chamber of Commerce directory to boost local relevance.
Result: Their business presence expanded across 40+ directories, reinforcing authority in the Bell Gardens area.
Step 3: Building Online Reviews and Reputation
A med spa thrives on trust. Clients want to see proof of safe, high-quality services. Reviews are not just a conversion booster, they’re also a ranking factor.
What We Did:
- Set up an automated system to request reviews after each appointment via email and SMS.
- Encouraged happy clients to mention specific treatments (“laser hair removal in Bell Gardens”) in reviews.
- Responded to every review, positive and negative.
In two months, reviews jumped from 4 to 24 with a 4.5-star rating. This directly boosted click-through rates and visibility in the Bell Gardens local pack.
Step 4: On-Page SEO for Med Spa Website
The client’s website was their biggest weakness. It was slow, not optimized for mobile, and lacked geo-targeted keywords.
What We Did:
- Rebuilt service pages with location-based keywords (e.g., “Botox in Bell Gardens,” “Bell Gardens skin tightening treatments”).
- Added unique meta titles and descriptions for every page.
- Improved site speed by compressing images and optimizing code.
- Embedded Google Maps and added NAP details on every page footer.
- Added an FAQ section with voice search optimization (“Where can I get Botox near me?”).
- Implemented LocalBusiness schema markup for rich results.
Step 5: Local Content Strategy
To stand out in a competitive market, the med spa needed localized content targeting Bell Gardens residents.
What We Did:
- Published blog posts like:
- “5 Most Popular Med Spa Treatments in Bell Gardens”
- “Bell Gardens Skin Care Tips: How to Maintain Results After Botox”
- Created city-specific landing pages: “Laser Hair Removal Bell Gardens”, “Bell Gardens PRP Microneedling”.
- Highlighted staff expertise and community involvement.
This localized content positioned them as the go-to Bell Gardens beauty clinic.
Step 6: Local Link Building
Local backlinks are a strong local search ranking factor.
What We Did:
- Partnered with local influencers for skincare collaborations.
- Sponsored a Bell Gardens community wellness event.
- Earned mentions from local bloggers and news sites.
- Built links from nearby health and beauty businesses.
These backlinks boosted their domain authority and local relevance.
Step 7: Tracking and Analytics
You can’t improve what you don’t measure.
What We Did:
- Set up Google Analytics 4 to track organic visits and conversions.
- Used Google Search Console for keyword rankings.
- Monitored GBP Insights for calls, clicks, and direction requests.
Result: We could directly measure which keywords and strategies drove the most appointments.
The Results: Ranked #1 in Bell Gardens
Within 7 months, the med spa achieved incredible growth:
| Metric | Before SEO | After 7 Months |
| GBP Views | 200/month | 1,300/month |
| Website Organic Traffic | ~100/month | 1,700/month |
| Reviews | 4 | 30+ |
| Map Pack Rankings (Botox, Laser Hair Removal, PRP) | Outside Top 10 | Top 3 (#1 for multiple terms) |
| Appointment Bookings | 15/month | 68/month |
The med spa now dominates Google Maps and local organic results for:
- Bell Gardens med spa
- Botox Bell Gardens
- laser facials Bell Gardens
- aesthetic treatments in Bell Gardens
Key Lessons Learned
- Google Business Profile is non-negotiable. A verified, optimized GBP can transform visibility.
- Reviews drive trust and rankings. Building an authentic review system is a must.
- Local keywords matter. Adding “Bell Gardens” to service pages was a game-changer.
- Citations and backlinks reinforce authority. They prove you’re a trusted local business.
- User experience seals the deal. Fast, mobile-optimized websites convert better.
How to Rank #1 Like This Med Spa
This Bell Gardens med spa didn’t just get lucky, they followed a structured local SEO process that addressed every ranking factor:
- Google Business Profile optimization
- Consistent NAP and citations
- Local keyword strategy
- On-page SEO
- Reviews and reputation
- Local content and backlinks
And the result will be #1 rankings, more calls, and more appointments.
If you’re a med spa or any local business, struggling to get found online, this case study shows what’s possible with the right strategy.
At Soft Org, we specialize in local SEO for med spas and service businesses. Whether you’re in Bell Gardens or beyond, we’ll help you dominate local search and bring in more clients.